AI is becoming more complex. Its use must become simpler.

AI will not be judged by what it can do.
Rather, it will be judged by what it makes easier for people.

We're talking a lot right now about all the things artificial intelligence is capable of these days.

New models.
Faster performance.
More features.
More automation.

But from the customer's perspective, that's actually secondary.

A customer does not want to use AI.

He wants to find a product.
Ask a question.
Get a recommendation.
Schedule an appointment.
Or simply find the right solution quickly.

For me, that is precisely one of the most important tasks for the next generation of AI:

Technology must be able to become more complex—while becoming easier to use.

Ideally, a customer shouldn't need to know which system is running in the background or which feature they're currently using.

He just says what he needs.

And the AI understands, advises, and guides him to the next step.

We develop KIIAARA® based precisely on this principle.

Perhaps the best AI is the kind that customers don't even have to think about anymore.